VOIWORLD/New Delhi
In a significant development that marks a milestone in India’s luxury real estate market, leading real estate developer M3M India has announced a high-profile collaboration with global luxury brand Jacob & Co. to launch a branded residential project in Noida. This ambitious venture, which represents Jacob & Co.’s first foray into the Indian housing market, involves a total investment of ₹2,100 crore and is poised to generate revenue of approximately ₹3,500 crore upon completion.
Titled Jacob & Co. Residences, Noida, the project is situated in the heart of Noida’s Central Business District (CBD) and is spread across six acres of prime real estate. With a focus on exclusivity and ultra-premium living, the project aims to redefine luxury standards in India’s National Capital Region (NCR), offering an experience that rivals high-end residences in global cities like Dubai, London, and Hong Kong.
The upcoming development will comprise ultra-luxurious 3 BHK, 4 BHK, and 5 BHK residences, with prices ranging from ₹14 crore to as high as ₹25 crore. At ₹35,000 per square foot, these homes will set a new benchmark for luxury real estate in Noida, a city that continues to grow as a strategic and upscale destination for high-net-worth individuals.
The interiors and architecture of these residences will carry the unmistakable signature of Jacob & Co.—a brand renowned for its bold, avant-garde design language and iconic status in the world of haute horology and luxury fashion. Every detail, from the chandeliers to the lighting, and from the finishes to the fixtures, will reflect the craftsmanship and aesthetic sensibility for which the brand is globally revered.
Adding to the exclusivity of the offering, each residence will come with a limited-edition Jacob & Co. timepiece, a gesture that seeks to elevate not just the lifestyle, but the emotional value of home ownership. This unique inclusion underscores the essence of the collaboration—blending real estate with artistry, luxury, and legacy.
According to M3M India, the project will be developed in phases. Phase 1 will include the construction and delivery of approximately 150 ultra-luxury residences. Phase 2 will feature around 100 serviced residences designed with a hospitality-style approach to living. The entire development is expected to be completed within a three-year timeline.
Location has been a critical consideration in the project’s planning. The development benefits from its strategic placement in Noida’s business district, with seamless connectivity to Delhi, the broader NCR region, and the upcoming Jewar International Airport. This makes the residences an attractive proposition for business leaders, entrepreneurs, and global citizens looking for world-class amenities within India’s growing economic hubs.
Pankaj Bansal, Promoter of M3M India, spoke on the broader vision behind the collaboration. “We are greatly inspired by Prime Minister Narendra Modi’s ‘Local to Global’ vision. This project is our contribution toward that aspiration—bringing in international brands, attracting foreign capital, and driving national development. At the heart of our partnership with Jacob & Co. is a shared commitment to excellence, innovation, and delivering global experiences to Indian soil.”
M3M India is among the top-tier real estate developers in the Delhi-NCR region, with a diverse portfolio of 57 projects spanning residential, commercial, and mixed-use developments. Known for their scale, speed, and delivery capability, M3M’s alliance with Jacob & Co. further cements their position as a key player in India’s growing luxury housing sector.
The timing of this venture aligns with broader trends in India’s luxury market, which is currently experiencing unprecedented growth. As India’s economy continues to expand and the number of billionaires and high-net-worth individuals increases, the appetite for luxury products—ranging from premium real estate to designer watches and international holidays—is reaching new heights.
From Tier 1 cities to emerging hubs, Indian consumers are increasingly demanding experiences that reflect global standards. The entry of international brands like Jacob & Co. into sectors like real estate reflects not only the growing confidence of global players in the Indian market but also the evolving aspirations of the Indian elite.
This partnership between M3M India and Jacob & Co. doesn’t just represent a real estate project; it signifies a shift in India’s luxury landscape—where global design, unmatched exclusivity, and aspirational living converge in one of the country’s most dynamic cities.
