VOI World/ Desk
Apple’s decision to launch the iPhone Air as an eSIM-only model has brought renewed focus on the adoption of embedded SIMs in India. Analysts say 2025 could mark a turning point, with wider availability across mid-range models and stronger telecom support.
Unlike physical SIM cards, eSIMs are built directly into devices, enabling digital activation without visiting a store. They also reduce risks of SIM theft or corruption. Besides smartphones, eSIMs are increasingly used in IoT devices, tablets and smartwatches.
According to Counterpoint Research, eSIM-enabled phones accounted for 11% of smartphones in India in 2023, rising to 13% in 2024. The growth has so far been driven by premium brands like Apple and Samsung, though Xiaomi, Oppo and others are now preparing mid-range eSIM models.
India’s major telecom operators — Airtel, Jio, Vi and BSNL — already support eSIMs. Airtel has been encouraging customers to switch, highlighting the convenience, while Vi allows direct upgrades via its My Vi app. Industry watchers expect adoption to accelerate as the market gradually shifts away from physical SIMs.
Experts note that international travel is also fuelling demand, as many Indians choose temporary eSIMs abroad for ease and cost savings. With Apple’s iPhone 17 series and the iPhone Air offering only eSIM support, analysts see this as a “positive trigger” that could nudge millions of Indian users toward the technology.
The trend signals India’s steady transition toward a digital-first mobile ecosystem, with telecom operators expanding partnerships to make eSIMs standard for future-ready connectivity.
