VO1: History repeats itself & it’s a reverse cycle already in motion! Once the Indians were ruled by outsiders and now India is ruling the outside world. But there is a difference. While the outsiders ruled us with a profit motive, Indians are not always driven by profit. There is a bigger cause attached to it and for Indian conglomerate Steelbird Hi-tech this cause is the safety of riders through helmets.
India’s Steelbird is world’s largest maker of helmets. Yes, an Indian company is providing this safety gear to the world saving millions of life every year.
WORLD’S LARGEST HELMET PRODUCER
Steelbird Hi-Tech achieved sales milestone of 77,99,273 helmets globally in 2023. In addition to the remarkable helmet sales, Steelbird has successfully sold 3,44,865 side boxes, contributing to a total of 81,44,138 units sold worldwide.
The group’s revenue is Rs 711 crore and it produced a staggering 80 lakh helmets in the previous calendar year alone, and the ambitious goal for the current calendar year is to reach 10 million helmet productions. There are 5000 employees in the company and a total of 1.5 million carpet area is for total production
MAN BEHIND THE MACHINE
It is not the machine that count always! Like the jockey on the amazing horse or the hunter behind the amazing gun, it is the human excellence that counts always. And behind the renowned Steelbird Hi-Tech is the man
Rajeev Kapur, Managing Director of the company. “We have been a pioneer in helmet manufacturing, producing everything in-house, including EPS, buckles, stickers, rivets, and more, except for packaging. This comprehensive approach ensures the highest standards of quality and safety in each product. As the world’s largest helmet producer, Steelbird Helmet remains committed to its mission of promoting road safety and saving lives”, adds Rajeev Kapur who is proud father of an equally capable son that is contributing to the success of the company.
The father-son duo were spotted recently at EICMA, Milan where the company had put up an exhibition area, the one of its kind and the first by an Indian helmet manufacturer. At EICMA Milan Rajeev Kapur, MD and Kashish Kapur, Director, Steelbird Hi-Tech India were received respectfully at al the places in EICMA they went. Their establishment at EICMA, Milan- world’s largest two-wheeler show strengthened the India’s presence at the global stage. The Steelbird’s area had a special place at the EICMA and was competing with globe’s best and even better than most of them.
Kashish Kapur, Director, Steelbird Hi-Tech India
Rajeev Kapur, Managing Director, Steelbird Hi-Tech India
RAJEEV KAPUR: LIVING LIFE TO THE FULLEST:
Rajeev Kapur, MD of Steelbird Helmets believes in living life to the fullest. His fun loving and exhilarating personality inspires those whose lives are dull. It seems he believes in living life to the fullest and to its best.
If he is singer by heart at the first moment, he is an ace businessman at the next. Watch his youtube channel and X, Insta and Facebook handle are here
https://www.instagram.com/rajeevkapur/
https://www.facebook.com/share/1JHi3P9dbN/?mibextid=LQQJ4d
https://www.youtube.com/@rajeevkapur7114
STORY OF STEEL LIKE DETERMINATION
Steelbird Hi-Tech India Ltd. (SBHT) was founded on 13th March 1964. SBHT, a flagship company of Steelbird Group of Industries, ventured into the unknown territory of auto accessory business to manufacture helmets. It faced hardships initially and struggled that polished it before reaching this stage with a wide global footprint. From humble beginnings the company has come a long way. Steelbird Hi-Tech India employs over 1,700 workers and staff members at his Delhi office
With global domination of more than 50 years Steelbird is driven by inspiration to protect bike lovers and adventure enthusiasts all over the world.
The family has also seen the savagery and struggles of partition. Mr. Subhash Kapur, the patriarch and a man of exceptional business acumen spearheaded his efforts to turn a small time family business into a multimillion dollar empire. The exports are now spreading across 50 nations like Brazil, Indonesia, Korea, Taiwan, Kenya, Tanzania, Egypt, Vietnam, Bahrain, Dubai, Nepal, Colombia, Uruguay and other European countries. Steelbird now has making an expertise in quality focused motor cycle helmets with Sweat Resistant Interiors, Pannier Boxes, Helmet Locking Devices (HLD) and Auto Accessories, all manufactured with avant-garde technology. SBHT specializes as an OEM to top-notch clients as Honda, Yamaha, Suzuki and Royal Enfield. Customers can now buy SBHT products directly via mobile optimized online store.
It has pan India distribution channel together with presence in 2-tier and 3-tier cities too and sells wide variety of products to government agencies like CSD and CPC as well.
In technical collaboration with global giants like Composites, Bieffe and AD Engineering, Italy, SBHT has manufacturing facility in all 6 of its plants and the largest one is in Baddi (Himachal Pradesh), near Chandigarh with over 1.5 million Sq. ft. of carpet area for production. SBHT has installed capacity of 40,000 Helmets per day and 1600 Side Boxes (Pannier Box) per day. To achieve this capacity, SBHT has deployed a fleet of latest Equipments, Injection Moulding Machines, Automatic Robotic Visor Lines, and Balloon Moulding Machines. SBHT has a complete range of 51 Helmet models and 17 Pannier Boxes models, each having 3 to 9 colour variants.
Steelbird also manufactures a wide variety helmets in each segment- Open Face, Full Face, Flip-Up Helmets, Flip-Off Helmets, Moto-Cross Helmets, and Carbon Fibre etc. Customised Helmets with anti-scratch, anti-glare and anti-fog visors are fitted as per the requirements of individual customer. To reach nation-wide potential customers, SBHT has opened RiderZ Shopee.
There are 4 major brands- Steelbird, Ares, Steelbird Air & Ignyte. Air Helmet and Ignyte Accessories have been launched very recently. Ares is a premium brand of SBHT manufactured in collaboration with OUTLAST, NASA certified technology. Steelbird Air is another world class brand crafted with revolutionary ventilation system. Ignyte is a compact kit bag of biking accessories. Both Steelbird Air and Ignyte were launched on 11th April 2015, at Steelbird Awards Ceremony. Their genesis is based on requirements of a nation with tropical climatic conditions.
Yesteryears’ heavy, hot and uncomfortable helmets were replaced with SBHT helmets that are light, comfortable and cool. Now the most important aspect of bike safety comes with the freedom to jump, run and flip some crazy stunts for a terrific ride.
In a time span of more than five decades, Steelbird has marked its formidable presence through all its entrepreneurial endeavors. Brilliantly executed strategy and dedicated team of employees have transformed an ordinary company into business extraordinaire. From square one to being number one, what sets Steelbird distinct from its counterparts is its unique efforts to put Helmets and branding together. With many more milestones yet to achieve, Steelbird has taken a giant leap forward to be recognized as dominant player in business arena.
The company claims that Gen next is ready to join the Kapur league and even is inclined to lead from front, carrying forward the rich legacy of integrity and ethics.
